To understand a little the importance of dofollow and nofollow links, we must know that Google analyzes both the links that a site receives and the links that a site points to. In this way, if a website links to low quality sites, it can lose relevance and authority, as well as by indicating relevant links, it can gain authority and become more visible in searches. For this reason, it is so important to understand the concept of these two tags that are widely used when the topic is link building.
The difference between dofollow and nofollow links is almost never taken into account by SEO beginners. However, if you know these two terms it is because you are already deeper into this world. It is very important that you know how to differentiate them, especially if your SEO strategies include link building. To sum up a bit, we have that the first ones improve your positioning somewhat. The second ones not so much, but they also benefit you.
What is a dofollow link in SEO?
Dofollow links are like credibility votes. That is to say, the pages that receive this type of link, also receive part of the authority of the website that has pointed towards them. In fact, there are many who see it as a “recommendation” process. The more dofollow links a page receives, the more important it is displayed for search engines and, therefore, the greater the possibility that it appears in good positions in the results is.
They work for both internal and external links. In the end, the links you point to your own site also help you improve your search results positioning. There is no attribute or html tag called “dofollow”. This term only exists to differentiate it from the one that does exist, it means, “nofollow” ones. All default links are dofollow, in other words, it is not necessary to add a rel = “dofollow” attribute.
What is a nofollow link in SEO?
The difference between dofollow and nofollow links is that the links that receive the nofollow attribute indicate search engines the opposite. Basically it is a simple way to tell Google or other search engines not to follow a certain link or give them points.
Nofollow links serve as a way to control tampering and improper positioning in search results. At this point, you should already know that nobody wants nofollow links in their life, right? Google has created the attribute to prevent spam, due to the existence of many unreliable links, and thereby facilitate the optimization of sites that are safe.
A “Nofollow” link itself is an HTML attribute. To be exact, this must be specified in HTML to tell the search engine not to follow it. When you add the nofollow to your link, what you do is not transmit PageRank (authority) to the destination, even if users can access it.
The correct use of the dofollow and nofollow tags is of great significance so that Google does not penalize your site or blog. You can use nofollow links in comments, paid links, affiliate links, untrusted websites, forums and all other content you don’t want to index. In contrast, for content that points to your own page or quality sites for your readers, feel free and confident to use dofollow ones.
Remember that if you want to improve your search engine rankings, you should consider the dofollow and nofollow links in addition to all other SEO elements.
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