How many times have you heard about “improving the position in the SERPS”? Surely, many times, especially if you are interested in everything the world of SEO positioning has to offer. But… what is that about SERPS? What is the meaning and origin of this abbreviation? If you are interested in learning more about it, read on.
The first thing you should know, in this case, is what they are about. Well, SERP means Search Engine Results Page. Therefore, as you think, this definition refers to the results that appear on the pages of Google, Bing, Yahoo or Yandex and that usually show about 10 on average. In other words, it is the page that appears after performing a search where the results are displayed in order.
Are there several types of SERPs?
Although you can believe that there is only one type of SERPS, the truth is not so. First of all, we have the great division between SEO (Search Engine Optimization) and SEM (Search Engine Marketing) staged in organic advertising and paid advertising. In this way, we can find:
– Payment SERPS: these are all the results that appear due to AdWords bids and for which you have to pay a certain amount of money. The list of results that appears depends on what is paid, the keyword searched and other factors that fall within the SEM.
How do they work?
Well, SERPs are the result of work done by the Google search engine and this works as follows:
In order to obtain organic traffic from a search engine such as Google, it is important that the content is accessible and interpretable to its crawlers. After that, the search engine evaluates the information and includes it in its index. In summary, what they do is analyze the content of a site to, subsequently, take it into account (or not) within the ranking it will show.
How to appear in the SERPS?
Understanding that there are two forms of results, it is already up to each person to choose any of them, which should be noted, are not exclusive. For example, if a company wants to appear in the organic results, then, it must invest in content marketing and strengthen the adoption of SEO techniques. On the other hand, when the goal is to make a presence through paid results, it is important to consider Google ad campaigns.
Now that you know all the ways to get there, you have to take the step and try all that suits you. One of the ways to get traffic from a search engine is to capture as many results as possible on the first page and this is where we can appreciate the importance of SERPs. Do you think it is complicated? Well, we’re glad to tell you it’s not like that. In fact, there are currently different ways to enter the first results. One of them is using specialized tools such as SEO Traffic Booster, a platform that provides SEO services that will allow you to appear on the first page of Google. Amazing, don’t you think so? What do you expect then to try it?
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